Sales & Marketing alignment

Important aspects of aligning sales and marketing, is making sure they are aligned on key elements:

1. Definitions of MQL & SQL

2. Leadscores

3. Pipeline definitions

See short video here of Leadscore & nurture flow

Assessio - leadscore + nurture flow

1. Link to leadscore https://app-eu1.hubspot.com/lead-scoring/145462006/edit/440605290736

2. Link to lead nurture template: https://app-eu1.hubspot.com/workflows/145462006/platform/flow/1752306883/edit

3. Link to pipeline definition

Presentation: https://t31517146.p.clickup-attachments.com/t31517146/e55bd15d-701a-4e47-9a9a-a6f192f01c5d/Assessio_key%20sales%20%26%20marketing%20document.pdf